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Ten Low Cost and Free Guerrilla Marketing Tips to Grow Your Sales
Guerrilla marketing is a systemized way of promoting one’s business with low cost and free promotional ideas. Below are ten free or little cost tactics to skyrocket your revenues.
1. Attract the largest audience of prospects for the least amount of effort or expense. For example, exhibit your business at well-attended expos. Maybe write a news release and get it distributed so your message gets out to many media outlets.
2. Learn everything about your market and industry, not just the products you sell. Discovering your prospects’ real needs helps you learn how to be a better resource instead of just a sales person.
3. Find out what people really need by monitoring sites like Yahoo Answers for questions related to your business. Be a resource by answering questions and providing additional resource links, like one to your site.
4. Provide daily tips by email autoresponder. Speed up getting new leads and lower your costs by creating free email tips by subscription.
5. Write articles about your market and blog one every day. Get more branding power by becoming the most obvious expert.
6. Help your prospects get immediate results by providing samples. The faster someone experiences the benefits of your product, the sooner you can get them to purchase.
7. Involve the customer’s senses. A study revealed how we are more likely to buy something when the marketing message activated one or more of our senses. Activating more senses increases the liklihood of your marketing getting through.
8. Get previous buyers to come back by writing a letter with a bonus offer if they purchase again. Studies prove it is costs you five times more money to get a new customer than to sell to a former buyer.
9. Create written steps for how you systemize the way you gather leads. This provides a ‘standard operating procedure’ you can use to train new sales reps or other company employees or new distributors if you are conducting network marketing training.
10. Instruct your readers what next step to take. Avoid creating marketing messages that don’t go anywhere. Include a call to action. Tell your prospects what action they should take next to get the benefit of your product.
There are hundreds of guerilla marketing ways to grow your business; these are just a sampling from a network marketing book that is part of the best-selling Guerilla Marketing series.
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